Along with color, aesthetic elements like shape, space, font, and line contribute to logo design appeal. Follow these principles:
Keep It Simple
Prioritize simplicity in your logo visuals. Clean, sparse designs are memorable and flexible across uses.
Use Negative Space
Leverage negative space (empty areas) to your advantage. Space helps guide the viewer’s eye and makes important elements stand out.
Complementary Fonts
Choose complementary fonts for logotype portions. Mixing serif and sans serifs can achieve visual interest.
Strategic Shapes
Use shapes that intuitively communicate your brand identity. For example, organic shapes feel friendly and approachable.
Consistent Lines
Unify logo elements with consistent stroke weight on lines and outlines. This consistency results in a polished look.
Industries We Serve
We have produced successful logo designs spanning many different industries. Here is a sampling of industries we regularly serve with our logo design services:
- Accounting and Finance
- Architecture
- Arts and Entertainment
- Beauty and Cosmetics
- Business Consulting
- Construction
- Education
- Engineering
- Food and Beverage
- Healthcare
- Hospitality
- Insurance
- Landscaping
- Legal
- Marketing
- Non-Profit
- Real Estate
- Retail
- Sports
- Technology
- Travel
Our designers have experience capturing the essence of diverse industries through tailored logo designs. We work closely with you to reflect your precise market segment and specialization.
